Friday, April 1, 2011
Jacobs Media names Digital & Social Media Strategist
Media consulting firm Jacobs Media announced it has expanded its services with the addition of Lori Lewis for the newly created position of Digital & Social Media Strategist. Lewis comes to Jacobs Media from Midwest Communications, where she has been the Multi-Media Content Manager since 2008.
Jacobs Media’s President Fred Jacobs said, “Lori has developed a great track record of implementing actionable social media strategies as well as playing a key role in digital revenue generation.”
“Because of her extraordinary experience, Lori will be working not only with current clients, but with station clusters and new media companies, as she helps develop their strategies and tactics,” says Jacobs. “We are going beyond our rock radio roots because of the tremendous potential for digital and social media growth regardless of format. Lori’s worked with a diverse group of stations and formats, and is well suited to help them achieve success in this key area of growth for the industry.
Berline hires graphic artist
Berline, a Bloomfield Hills based advertising, marketing, and digital communications firm, has named Michael Hunter as Graphic Artist. Hunter is a recent graduate of the College for Creative Studies in Detroit with a Bachelor of Fine Arts degree in Advertising Design. He and two classmates were featured on the back cover of Advertising Age for their contest winning idea for the Crain’s Detroit Business sponsored “Detroit DeFacto” campaign about how to keep young professionals in Michigan.