FENTON — The marketing agency 3Sixty Interactive hosted their second webinar in their Digital Lunch Break webinar series “CEO’s Guide to Digital Marketing,” recently.This webinar focused on what CEO’s, business owners and marketers need to know about the digital world. 3Sixty Interactive webinar host, Dale Keipert, explained the steps necessary to decide to plan and execute a successful digital campaign. He stressed the need for a strategy, understanding Return on Effort, market segmentation and more.
“We understand that CEO’s, business owners and marketers are
feeling frustrated with their digital marketing results. They’ve been
told that by simply being online, their business would see results,”
stated Dale Keipert, Chief Strategist at 3Sixty Interactive.
webinar, “CEO’s Guide to Digital Marketing,” video and slides is
available on their website. View the “CEO’s Guide to Digital Marketing”
webinar. 3Sixty has also made their white paper about the “CEO’s Guide
to Digital Marketing” available for download.
Next month the
Digital Lunch Break webinar series will continue with the webinar
“Attracting Your Customer” that will look at Generation Y customers, B2B
customers, B2C customers and early adaptors. Register at