Marketing, Messaging & Media: Storytelling to Build Your Business is Oct. 26-27 at Walsh College’s Troy campus. Sponsors include Walsh College and Buy Michigan Now, with a speaker roster including Your People Chief Creative Officer Lynne Meredith Golodner, Source Movement entrepreneur Donna Orbovich, business coach Nick Hansinger, entrepreneur Lisa Diggs, Karma Yoga business owner Katherine Austin, Rich Donley of MCCI, Brenda Meller of Walsh College and more.
“I’ve always believed that everyone needs PR, but not everyone should have to pay a fortune for it,” says Golodner, who transitioned into public relations after spending 15 years as a print journalist and author. Her most recent book, The Flavors of Faith: Holy Breads, launched in June; she is in the process of morphing her writing and her PR work into a new “faithful public relations” model.
“We service a select group of retainer clients,” says Golodner. “This conference, and several other programs we launched this year, serve another tier of business owners, entrepreneurs and nonprofit leaders. Now, there is PR and Marketing guidance for all price points – because some of these tactics can be handled in-house, with careful guidance from those of us who do it every day.”The conference will guide attendees through the art of storytelling and strategic relationship building as the foundations for business growth. Participants will emerge from the conference with a completed media pitch in hand. Two panels on Sunday, Oct. 27 will feature business owners sharing their PR successes and media professionals teaching listeners how and what to pitch. Registration is open at http://www.yourppl.com/mmm-detroit.
Your People is based in Southfield. For more information, call 248-281-6079 or email firstname.lastname@example.org.