Casey Hurbis, the head of Fiat Brand Communication and Advertising, will present "The Fiat Brand Storyscape" and share the importance of creating a story to connect customers to a brand at the Marketing & Sales Executives of Detroit (MSED) seminar on Wednesday, April 16.
The presentation will provide information on the successful launch of the Fiat Brand and the role social media played in bringing the brand to life.
The event will be held at Golling Fiat at 34500 Woodward Avenue in Birmingham. It will begin with registration and networking at 6 p.m., presentation at 6:45 p.m. and a second networking session at 7:15 p.m. Parking is limited, but additional parking will be available in the lot behind the dealership, off of Bowers Street.
The cost for the event is $20 for MSED members and $60 for non-members. Register at 248-643-6950 or visit www.msedetroit.org.