Black Friday might be more accurately called "Big Business Friday," as chain and department stores compete for shoppers, with price cuts and deals on the same products. The following day belongs to small businesses, many of which offer unique items not found in big box stores.
The fifth annual Small Business Saturday is Nov. 29. To help encourage more neighborhood participation, American Express partnered with national advocacy organizations to recruit Neighborhood Champions in more than 2,000 communities. The champions served as ambassadors, organizing Small Business Saturday events in their neighborhoods. Visit ShopSmall.com